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	<title>Comments on: Can Rupert Murdoch&#8217;s News Corp Sites Survive Without Google?  Could Social Media be the Key?</title>
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	<link>http://www.socialconversations.com/2009/11/rupert-murdochs-news-corp-sites-survive-google-social-media-key/</link>
	<description>Helping Companies Navigate the World of Social Media</description>
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		<title>By: Mark K.</title>
		<link>http://www.socialconversations.com/2009/11/rupert-murdochs-news-corp-sites-survive-google-social-media-key/comment-page-1/#comment-379</link>
		<dc:creator>Mark K.</dc:creator>
		<pubDate>Thu, 04 Feb 2010 19:41:13 +0000</pubDate>
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		<description>That is ridiculous statement. He obviously doesn&#039;t understand how important Google or Bing is to the social conversation. 

I heard a statistic the other month that stated approximately 80% of all web sessions start with a search. People don&#039;t want to have to go to a new source for information then do another search. You&#039;re creating unneeded friction for the searcher. There are hundreds of benefits of being listed on Google and removing yourself from that conversation would be detrimental to your company and brand.</description>
		<content:encoded><![CDATA[<p>That is ridiculous statement. He obviously doesn&#8217;t understand how important Google or Bing is to the social conversation. </p>
<p>I heard a statistic the other month that stated approximately 80% of all web sessions start with a search. People don&#8217;t want to have to go to a new source for information then do another search. You&#8217;re creating unneeded friction for the searcher. There are hundreds of benefits of being listed on Google and removing yourself from that conversation would be detrimental to your company and brand.</p>
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		<title>By: Liana 'Li' Evans</title>
		<link>http://www.socialconversations.com/2009/11/rupert-murdochs-news-corp-sites-survive-google-social-media-key/comment-page-1/#comment-1482</link>
		<dc:creator>Liana 'Li' Evans</dc:creator>
		<pubDate>Sun, 15 Nov 2009 04:39:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialconversations.com/?p=474#comment-1482</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @SocialConvos Can Rupert Murdoch’s News Corp Sites Survive Without Google? Could Social Media Be the Key?  http://cli.gs/6jh18&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @SocialConvos Can Rupert Murdoch’s News Corp Sites Survive Without Google? Could Social Media Be the Key?  <a href="http://cli.gs/6jh18" rel="nofollow">http://cli.gs/6jh18</a></span></span></span></p>
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		<title>By: Liana 'Li' Evans</title>
		<link>http://www.socialconversations.com/2009/11/rupert-murdochs-news-corp-sites-survive-google-social-media-key/comment-page-1/#comment-1124</link>
		<dc:creator>Liana 'Li' Evans</dc:creator>
		<pubDate>Sat, 14 Nov 2009 22:39:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialconversations.com/?p=474#comment-1124</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @SocialConvos Can Rupert Murdoch’s News Corp Sites Survive Without Google? Could Social Media Be the Key?  http://cli.gs/6jh18&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @SocialConvos Can Rupert Murdoch’s News Corp Sites Survive Without Google? Could Social Media Be the Key?  <a href="http://cli.gs/6jh18" rel="nofollow">http://cli.gs/6jh18</a></span></span></span></p>
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		<title>By: Dr Mathew McDougall</title>
		<link>http://www.socialconversations.com/2009/11/rupert-murdochs-news-corp-sites-survive-google-social-media-key/comment-page-1/#comment-170</link>
		<dc:creator>Dr Mathew McDougall</dc:creator>
		<pubDate>Sat, 14 Nov 2009 05:37:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialconversations.com/?p=474#comment-170</guid>
		<description>Li,

You pose an interesting point about social media being a proxy for search in being able to discover and highlight &#039;news content&#039;. 

I also put forward a theory about News Corp maybe considering becoming a search company (http://www.sinotechblog.com.cn/index.php/digital-marketing-inner-circle/1-latest-news/458-a-murdoch-search-engine) but then why bother if he can leverage MySpace and the social media channel.

Thanks for your post.
Cheers,
Matt McDougall
Twitter: sinotechian</description>
		<content:encoded><![CDATA[<p>Li,</p>
<p>You pose an interesting point about social media being a proxy for search in being able to discover and highlight &#8216;news content&#8217;. </p>
<p>I also put forward a theory about News Corp maybe considering becoming a search company (<a href="http://www.sinotechblog.com.cn/index.php/digital-marketing-inner-circle/1-latest-news/458-a-murdoch-search-engine" rel="nofollow">http://www.sinotechblog.com.cn/index.php/digital-marketing-inner-circle/1-latest-news/458-a-murdoch-search-engine</a>) but then why bother if he can leverage MySpace and the social media channel.</p>
<p>Thanks for your post.<br />
Cheers,<br />
Matt McDougall<br />
Twitter: sinotechian</p>
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		<title>By: Dr Mathew McDougall</title>
		<link>http://www.socialconversations.com/2009/11/rupert-murdochs-news-corp-sites-survive-google-social-media-key/comment-page-1/#comment-1125</link>
		<dc:creator>Dr Mathew McDougall</dc:creator>
		<pubDate>Sat, 14 Nov 2009 04:29:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialconversations.com/?p=474#comment-1125</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @semscholar: RT @SocialConvos Post: Can Rupert Murdoch’s News Corp Sites Survive Without Google? Could Social .. http://cli.gs/6jh18&lt;/span&gt;&lt;/span&gt;</description>
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		<title>By: David Temple</title>
		<link>http://www.socialconversations.com/2009/11/rupert-murdochs-news-corp-sites-survive-google-social-media-key/comment-page-1/#comment-1126</link>
		<dc:creator>David Temple</dc:creator>
		<pubDate>Sat, 14 Nov 2009 04:21:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialconversations.com/?p=474#comment-1126</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @SocialConvos Post: Can Rupert Murdoch’s News Corp Sites Survive Without Google? Could Social .. http://cli.gs/6jh18&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @SocialConvos Post: Can Rupert Murdoch’s News Corp Sites Survive Without Google? Could Social .. <a href="http://cli.gs/6jh18" rel="nofollow">http://cli.gs/6jh18</a></span></span></span></p>
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		<title>By: Liana 'Li' Evans</title>
		<link>http://www.socialconversations.com/2009/11/rupert-murdochs-news-corp-sites-survive-google-social-media-key/comment-page-1/#comment-1127</link>
		<dc:creator>Liana 'Li' Evans</dc:creator>
		<pubDate>Sat, 14 Nov 2009 03:24:25 +0000</pubDate>
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		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;SocialConvos Post: Can Rupert Murdoch’s News Corp Sites Survive Without Google? Could Social .. http://cli.gs/6jh18&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">SocialConvos Post: Can Rupert Murdoch’s News Corp Sites Survive Without Google? Could Social .. <a href="http://cli.gs/6jh18" rel="nofollow">http://cli.gs/6jh18</a></span></span></span></p>
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		<title>By: Liana 'Li' Evans</title>
		<link>http://www.socialconversations.com/2009/11/rupert-murdochs-news-corp-sites-survive-google-social-media-key/comment-page-1/#comment-1128</link>
		<dc:creator>Liana 'Li' Evans</dc:creator>
		<pubDate>Fri, 13 Nov 2009 16:29:43 +0000</pubDate>
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		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @socialconvos Can Rupert Murdoch’s News Corp Sites Survive Without Google? Could Social Media be the Key? &#124; Social... http://cli.gs/sQSzX&lt;/span&gt;&lt;/span&gt;</description>
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