A lot of companies are facing a crisis of conscience. Should I use an agency to ghost write my blogs, tweets and other content? Is that ethical?  If it’s great content does it matter if it wasn’t made by my employees? Will my audience care as long as it’s great content? What if I can’t build the same level of content internally?  Li Evans and her co-panelist Andy Beal, CEO of Trackur, will tackle these and other tough questions in their Ghost Blogging, Tweeting, Content Production – Ethical? Does It Matter? at SES Chicago at 4:30pm on Monday, December 7th 2009.

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Tags: Ghost Blogging, Ghost Content Production, Ghost Tweeting, SES Chicago
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