The Four Pillars of Social Media Series
May 25th, 2010 by Li Evans- The Four Pillars of Social Media Series
- Setting Goals for Your Overall Social Media Strategy
- Buzz Monitoring Tools Can’t Tell You Everything
- Letting Go Of Your Ego
- Using Content To Extend Your Reach Through Social Media
- Human Analysis in Social Media Monitoring: 5 Simple Steps to Navigate a Sea of Records
- Using Analytics to Help Find Opportunities in Social Media
- Is Your Social Media Strategy Flexible?
- Social Media Doesn’t Always Lead to Instant Click Conversions
I get a lot of questions about how I approach Social Media Marketing. The team here at Serengeti Communications has a very methodical approach, we like to ensure a solid foundation for every strategy that we put in place for our clients. In doing that there’s four fundamental ideas, or as I call them “Pillars” that help stabilize any efforts taken into social media marketing. As a team here, we decided that we’d like to share some of our experience and knowledge with the 4 Pillars of Social Media in a series throughout the month of June. Each week, we’re going to have 2 to 3 posts on both Social Conversations and on Endless Plain about each week’s Pillar.
The first week we’ll be discussing the first pillar of social media marketing: Research. Those posts will be published between June 1 and June 4th, 2010- The second week we’ll be discussing the second pillar of social media marketing: Strategy. Those posts will be published between June 7th and June 11th, 2010
- The third week we’ll be discussing the third pillar of social media marketing: Engagement. Those posts will be published between June 14th and June 18th, 2010
- The fourth week we’ll be discussing the fourth pillar of social media marketing: Measurement. Those posts will be published between June 21st and June 25th, 2010
We’ve also designed specific training around the 4 Pillars of Social Media Marketing, with two areas of specification: B2B and B2C. These two types of businesses take rather different views when it comes to each one of these pillars, that’s why the training we provide to our clients addresses the specific needs of these two very distinctly different types of business.
So stop by next week when you’ll get the first edition of our Four Pillars of Social Media based around Research.
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SocialConvos Post: The Four Pillars of Social Media Series http://cli.gs/WhvYQ
SocialConvos Post: The Four Pillars of Social Media Series http://dlvr.it/1C9Vw
[...] This post was mentioned on Twitter by Liana 'Li' Evans, Liana 'Li' Evans and EndlessPlain, Take It In-House. Take It In-House said: SocialConvos Post: The Four Pillars of Social Media Series http://dlvr.it/1C9Vz [...]
RT @socialconvos The Four Pillars of Social Media Series http://bit.ly/9ru2jE [We'd love your feedback as we roll out the series!]
RT @socialconvos The Four Pillars of Social Media Series http://bit.ly/9ru2jE [We'd love your feedback as we roll out the series!]
[...] easier for directors, vice presidents, managers, and even practitioners. I call it the “Four Pillars of Social Media.” Without any one of them in your strategy or planning, your foundation will be [...]
The Four Pillars of Social Media: research, strategy, engagement & measurement. Can't wait for this! http://bit.ly/91fBH0
[...] Across the Marketing Mix June 29th, 2010 by Beth Harte This post is part of a series entitled The Four Pillars of Social Media. For this post we will be focusing on the third pillar: Engagement. Our other engagement topics, [...]
Excellent post, i think blog posts like this add so much value to the marketing community,i have learnt some valuable info from you. Keep it Up! Sincerely, The Social Media Trainer