Branded social networks are…

Why do they fail?

1.) Not enough intial research done into the needs of the audience

2.) No demand for the content/topics/activities on the network

3.) Poorly targeted (no clear direction or too focused)

4.) Alienates the user base

5.) Not enough involvement by sponsor

6.) Too many restrictions on users

Can you think of more?  Add to the list!

Lincoln My Dream

Feeling Bullish

TripUp

what else…branded SN’s, not blogs, etc.