Can Social Media be measured?

Yes.   But its not easy, which is why we created Social Snap, the most comprehensive Social Media measurement tool on the market today.  Call us at 703-556-3390 for a demo.

In the meantime, if you are struggling with the measurement issue, start by thinking through the following:

1.) The impact of a Social Media initiative can be observed in three major locales: Enterprise Generated Media (web sites, Blogs, and other content that your company publishes); Social channels outside the walls of your web site and other EGM (i.e., people talking on their blogs, others forums and channels not controlled by your company); Word of mouth about your product that happens offline.  What tools are you currently using to collect data in these areas?

2.) What are the specific outcomes desired from your overall strategy and each tactic you’ve settled on?

3.) How will you secure buy-in about how and what you will measure prior to pulling the trigger on a campaign?

Don’t worry if you don’t have what you need to measure everything comprehensively.  You’ve likely got more data than you think. (Our clients are often shocked when we show them what they can accomplish with what they already have in place.)  Be sure to read our our White Paper on how you can measure social media and why it’s important and our chapter in  ”Measuring Word of Mouth Volume 4″ (Available through the WOMMA store).