Social Media Monitoring
Your customers are talking about you online…are you listening?
Do you know what’s being said about your brand or product in conversations on social media sites?- Do customers or potential customers like you or are they complaining about quality, customer service, prices, etc.?
- How can you measure and analyze your Social Media program without monitoring? (Answer: You can’t.)
Social Media Monitoring is critical in a world of content creators (123 million consumers of user-generated content consumers in the U.S. alone!). However, remember that Social Media monitoring is only one piece of the measurement equation. Social Media monitoring can provide important insights into overall buzz and the state of your brand online, but it is not a sufficient measurement of ROI. For ROI measurement, you’ll need other sources of data (take a look at our Social Media measurement tool, Social Snap).
When choosing a monitoring tool or service, remember that there is no such thing as completely automated monitoring. No matter what tool you use, human manpower is required to scrub the data returned and to analyze what it really means to your brand and your Social Media program.
The Social Media team at Serengeti is technology agnostic when it comes to monitoring tools and systems. We use our own proprietary tools to develop “custom neighborhoods” for more targeted monitoring as well as a combination of outside vendors based on what makes sense for our clients. We’ve learned that in the world of monitoring, one size does not fit all.
Resources:
