Last week I had the delightful opportunity to present on two panels at Search Engine Strategies in New York City (#sesny).  Beth Harte, my colleague here at Serengeti Communications presented as well, our John Lynch, also of Serengeti Communications was live blogging on both Endless Plain and Take It In House some of the great sessions the conference had to offer.

I get a lot of questions after the sessions, as does Beth, some of these questions pertain to certain aspects of our presentations and we just don’t have the time to bring up the slides again.  So in the effort of sharing some of our knowledge with our audience we like to upload some of our presentations to SlideShare to give you a bit of understanding around the conversations going on in Social Media Marketing.  You can get the basic of understanding from just the slides, but if you were present for the panels, likely these will make more sense and refresh your memory.

Social Media 101 – The Basics

This was a solo presentation I did about the basics of social media.  The who, the what, the how.  Very top level, very 101.  I presented this from the standpoint of the audience knowing that social media is out there, its hot, and its likely something a marketing department should know about.  There’s some do & don’t tips as well as things to keep in mind.  This basic presentation can give marketers an idea of just how involved developing a social media strategy is and it’s not something to step into lightly.

Speaking Geek:  Introducing Your Social Media Ideas to Your IT Department

On this panel it was all about speaking geek to your IT people.  The other panelists took the approach of search and ppc and discussing it to their IT departments.  My presentation was how to approach your IT team about the social media tactics you want to implement.  Bringing your IT department in early is key to success, they can tell you if what you want to do can be done or maybe help you find a work around.

Later this week Beth Harte will be placing her presentation out on slide share as well, and it will be available on our Endless Plain property.