Serengeti Communications Interview at Search Engines Strategies

While in San Jose, CA for Search Engine Strategies in August, I was interviewed by the Search Engine Strategies team about building relationships in social media communities.  It is a bit longer of an interview, but I discuss a few points that we really didn’t get into on the panel that discussed managing social conversations.  John asked some great questions which the audience didn’t and in social media, really needs to be addressed.

We discuss tying social media to your bottom line, and what that bottom line really means.  Unfortunately some companies are deeming that social media doesn’t work because it isn’t selling more of their products.  Click to purchase rarely happens in social media, instead companies must look at other measurement methods to understand exactly how successful or unsuccessful their efforts are.